Holly Herndon: “Platform”

Platform

Holly Herndon

4AD/RVNG Intl.

Most graduate students spend their time studying for comprehensive exams, giving conference papers, and readying their CV’s for the brutal academic job market. As a doctoral candidate at Stanford University, Holly Herndon is likely doing most or all of these things. But she is also crafting music of intense energy and winsome vitality that is being released commercially. It is nice to see the distinction between ‘academic music’ and ‘popular music’, between ‘electroacoustic music’ and ‘electronica,’ being utterly obliterated by her latest recorded outing Platform.

The use of electronic elements sits astride these two genres. There are beats aplenty that bump up against creatively morphed vocals and all manner of synthesizer magic. In terms of creative use of voices, I would put Herndon’s Platform alongside Jenny Hval’s Apocalypse Girl, Björk‘s Vulnicura, and Roomful of Teeth’s Render as this year’s exemplars thus far. It is exciting to contemplate what Herndon’s postgraduate work will look like.

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Herndon also has an enthusiasm for the visual. Several of the album’s tracks feature creative videos in which she is the protagonist in somewhat skewed scenarios. For an imaginative example, check out the video for “Morning Sun” below.

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